Business segment - 2
Polished
vitrified tiles
Business in 2013-14
Sales volumes and value increased by
16% and 14% respectively over the
previous year despite a production
disruption in Morbi.
Overview
Kajaria manufactures polished vitrified
tiles at its Gailpur, Jaxx and Cosa
facilities, which allows it to address
its pan-India distribution network. Its
wide tile variety is marketed through
Kajaria Galaxy and Kajaria Studio
chains as well as the pan-India Kajaria
dealer network.
Product attributes
Polished vitrified tiles are considered
‘next generation flooring’ marked
by a polished surface, high gloss,
extraordinary quality and durability.
They are designed to withstand
abrasion, chemical resistance, fire
and staining. There are three different
varieties in this segment
Performance in 2013-14
Making our business more
competitive
Replaced the import of soluble salts
from China with outsourced products
from Morbi; streamlined logistics and
distribution channels, which reduced
the lead time between the Morbi
plant and dealer warehouse; reduced
the depot sizes, which optimised
distribution costs
Streamlined operations at the Gailpur
unit to enhance productivity; replaced
natural gas with coal gas in spray driers
to optimise production costs
Soluble salts
Vitrified
tiles
that are
printed with screen
printing technology and
then polished are called
soluble salt vitrified tiles.
Low-end vitrified
tiles
in India
Limited design options
due to technology
limitations
Double charge
Vitrified
tiles
where the
press feeds two colours
on the tiles bisque and
makes a 3-4mm thick
layer of design on the
top.
These tiles
have a
longer life than soluble
salt tiles
Limited design options
due to technology
limitations
Full body vitrified
tiles
Vitrified
tiles
have
colour throughout the
body (thickness) of the
tile. Because of this
chipping or scratches
are less noticeable
Design
will never fade
Ideal flooring
which
can resist heavy traffic
areas such as shopping
complex, airports etc.
22
Kajaria Ceramics Limited
