Kajaria | Annual Report 2013-14 - page 14

Performance
We are absolutely delighted to state that at
Kajaria Ceramics no such reversal transpired
during the financial year under review.
Kajaria Ceramics reported an all-round
improvement instead.
ƒ
We increased turnover by 16.77% in
2013-14.
ƒ
We strengthened our average realisation
from
`
348 per sq mtr in 2012-13 to
`
354 per
sq mtr in 2013-14.
ƒ
Our subsidiaries enhanced production,
productivity and cost optimisation making
a more meaningful contribution to the
consolidated performance.
ƒ
We attracted an investment of
`
1.50 billion
from WestBridge Crossover Fund, LLc., a
validation of our business model.
The next big leap
Having reported a record year, it would have
been easy to become complacent. On the
contrary, we continued to stand outside
our comfort zone through various business
strengthening initiatives.
The tiles segment
Capacities:
Having consolidated our capacity
addition (10.40 MSM in the 24 months
leading to March 2013), we embarked on
fresh capacity addition.
Our subsidiary Jaxx acquired a 2.60 MSM unit
in Morbi (Gujarat). We set up a 3.40 MSM
glazed vitrified tile unit in Sikandrabad at the
space vacated by the closure of our polished
vitrified tile unit.
We are in the process of adding 4.50 MSM
at our Jaxx and 3 MSM capacities at our
Cosa units. We are planning to commission a
5 MSM greenfield polished vitrified tile unit in
Rajasthan. We have entered into a new joint
venture with Taurus Tiles for putting up a
5 MSM of polished vitrified tile unit at Morbi.
Value-addition:
These capacity expansion
programmes will enhance value-addition
as well; the new unit in Sikandrabad will
strengthen our glazed vitrified tile presence;
our 4.50 MSM double-charged polished
vitrified tile addition at Jaxx will trend towards
higher realisations.
Optimism:
In the decade ending 2008,
Chinese GDP grew at 9% and urban
population scaled from 33% to 47% of its
population. As the Indian GDP progresses
at 6-7% growth between 2013 and 2023,
urbanisation is expected to increase from 32%
Mr. Chetan Kajaria,
Joint Managing Director
Our subsidiaries
enhanced
production,
productivity and
cost optimisation
making a more
meaningful
contribution to
the consolidated
performance.
12
Kajaria Ceramics Limited
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