Streamlined processes at the Cosa
unit (acquired November 2012),
which enhanced capacity utilisation to
100%; improved operational practices
to increase output from the newly
acquired unit
Making our business more
compelling
Launched 10 new designs which
received a heartening customer
response
Making our business more
connected
Added new dealers in East, Central
and South India; consolidated the
sizeable network addition in the last
24 months
Occupied more showroom
space among leading 200 dealers;
institutionalised regular display
monitoring and upgradation;
improved the offtake of value-added
tiles (35% of the total segment sales
against 30% in 2012-13)
Outlook
The team is gearing for strong value-
led and volume-driven growth to
achieve
`
1,000 crore revenues by
2015.
The Company is commissioning its
4.50 MSM unit at Jaxx by August
2014 to produce large tiles (80x80 cm
and 80x120cm), increasing the value-
added portfolio. It is implementing a
brownfield expansion of 3.00 MSM
per annum of soluble salt vitrified tiles
(Cosa unit).
The Company is commissioning a
5 MSM greenfield polished vitrified
tile unit in Rajasthan. It is also working
on the addition of 5 MSM polished
vitrified tiles capacity at Morbi through
the joint-venture route.
11.40
MSM
Cumulative capacity
`
400 –
800
Price per sqm
60
Designs
2
Sizes
38%
Proportion of net sales
23
Annual Report 2013-14
