value chain, marked by quality, durability
and flexibility to impart unique designs
and textures. The use of digital printing
technology on vitrified tiles has widened
design and texture options.
Performance in 2013-14
Making our business more competitive
Streamlined operations of the
Sikandrabad line commissioned in
February 2013, which resulted in robust
sales volumes
Invested in a line commissioned in
March 2014.
Making our business more compelling
Introduced the Eternity HD Wood range
in two sizes
Launched 80x80 cm, 40x80 cm and
20x120 cm Digital Wooden planks
Making our business more connected
Increased the dealer network in Tier I
and II cities and towns
Increased space occupation within
select dealer showrooms
Initiated exports to the US for the first
time
Increased the domestic retail presence
Outlook
The team will streamline operations of
the newly converted line to maximise
productivity. The Company will also shift
product manufacture between facilities
with the objective to enhance margins.
The team will enhance product display
across various showrooms pan-India
and create a market for some high value
product sizes. The team will also expand
its global presence.
New is everything
The new line at Sikandrabad will showcase contemporary technologies:
A 6-head digital printing machine, which will significantly enhance the team’s
creative and designing capability.
A high-speed cutting unit sourced from Italy will strengthen productivity and
optimise production costs.
This line will enable the manufacture of tiles where the colour of the body can be
matched with the surface.
25
Annual Report 2013-14
