Kajaria.
Pan-India
reach
Largest distribution network
Kajaria possesses one of the largest sectoral
dealership networks comprising more than
900 dealers that caters to more than 10,000
sales points across India. The Company created
multiple distribution channels – product-focused
dealers, brand-focused dealers and the rest – to
address mushrooming opportunities.
Kajaria Galaxy
A standalone store (about 4,000 sq ft) that
provides dedicated space to all tile verticals.
25
Kajaria Studio
A shop-in-shop concept where the dealer
provides dedicated space only for the
Company’s polished vitrified and/or glazed
vitrified tile verticals
222
Kajaria Prima
A dealer store which provides dedicated space
for display of ceramic wall and floor tiles without
keeping any other ceramic tile brands
95
Kajaria
Multi-brand dealers
550
Kajaria World
A standalone store that provides (about 2,000
sq. ft. +) dedicated space to high end tiles
19
Multi-channel
distribution
network
Revenue-split
Polished vitrified tiles 39%
Glazed vitrified tiles 15%
Ceramic tiles 45%
Others 1%
2012-13
Polished vitrified tiles 38%
Glazed vitrified tiles 17%
Ceramic tiles 44%
Others 1%
2013-14
19
Annual Report 2013-14
