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SANITARYWARE
AND FAUCETS
Having established itself as
a dominant player in the tile
segment, Kajaria moved up the
value-chain to emerge as a holistic
bathroom solution provider
with the launch of faucets and
sanitaryware products.
Kajaria launched its sanitaryware
and faucets verticals through
its wholly-owned subsidiary
Kajaria Bathware Pvt Ltd – it
has a 1 million pieces faucet
manufacturing facility at Gailpur
(Rajasthan).The Company has
created a large product basket
comprising 12 ranges and 100+
SKUs. In keeping with its quality
commitment, the Company
sources key components from
global brand leaders in the trade.
The Company’s 5.40 lac pieces
sanitaryware manufacturing
facility at Morbi (Gujarat) has
created an array of products
suited to prevailing trends and
customer preferences – growing
the acceptability of the Company’s
products.
In 2016-17, revenue from these
verticals grew by more than 50%
over the previous year (albeit on
a smaller base) – showcasing
the increasing acceptance of the
Company’s range. The Company
participated in key exhibitions for
growing product awareness.
The Company launched four new
faucet ranges which were well
received by consumers. In the
sanitaryware space, the Company
introduced new products in single
piece, wall hung, basin with
pedestal, cistern plates, coloured
basin and an exclusive range of
vanity with mirror.
Going forward, the Company
plans to strengthen its faucets
offering by introducing three new
ranges (incl. two premium ranges)
and launching sensor faucets for
various applications. In addition,
focused marketing efforts should
facilitate in improving the capacity
utilisation of its faucet facility.
In the sanitaryware segment, the
Company is looking to increase its
manufacturing capacity by about
1.20 lac pcs per annum through a
brownfield expansion to cater to
growing demand and emerging
opportunities.
The marketing teams for this
vertical will focus on strengthening
the dealer network especially in
Tier I – II towns and cities and
ATL branding and advertisement
initiatives to create consumer
awareness pan-India – driving
product offtake.
THE COMPANY
HAS CREATED
A LARGE
PRODUCT
BASKET
COMPRISING 12
RANGES AND
100+ SKUS.
025
ANNUAL
REPORT
20
16-17
KAJARIA
CERAMICS
CORPORATE
OVERVIEW
MANAGEMENT
REPORTS
FINANCIAL
STATEMENTS