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CERAMIC WALL
AND FLOOR TILES
OVERVIEW
Kajaria Ceramics offers the largest
product basket in Ceramic Wall and
Floor tiles segment, comprising diverse
sizes, designs and finishes catering
to growing aspirations across the
consumption pyramid.
Kajaria has a 25.40 MSM ceramic
wall and floor tile capacity across 3
facilities equipped with digital printing
technologies that provide innumerable
tile designs. The Company’s wall tiles
are produced in Gailpur and Vijaywada
(Vennar) while floor tiles are rolled out
of its Gailpur and Morbi (Soriso) units.
The Company also procures ceramic
wall and floor tiles from 10 quality-
conscious Morbi manufacturers.
Kajaria markets 1800 SKUs under
the ‘Kajaria’ brand through a robust
distribution dealer network; 161 Kajaria
Primas and 41 Prima Plus showrooms
are present in every major Indian town.
The Company’s dedicated Display Team
manage product display, branding and
promotions at every dealer outlet.
THE EDGE
• Most respected brand in the Ceramic
Wall and Floor tiles space
• Largest product basket in India’s tile
sector
• Unmatched shelf-space for
showcasing products pan India
HIGHLIGHTS, 2016-17
• Commissioned a polishing line at
Gailpur unit to manufacture Hi-
Definition Polished Digital Ceramic
Floor Tiles (60x60cm).
• Launched 80x80cm Polished ceramic
floor tiles for the first time in the
country.
• Developed and launched more than
100+ designs within the existing
product ranges.
• Launched a new dealer format
showroom called ‘Prima Plus’ dedicated
to Kajaria’s ceramic wall and floor
tiles only, making 41 such dealer
showrooms in the first year of the
introduction of this concept.
PRIORITIES, 2017-18
• Adding a line of 3.5 MSM per annum
manufacturing high value Ceramic Wall
and Floor tiles at our Rajasthan plant by
September 2017.
• Introducing high value large-sized
hi-definition polished ceramic floor tiles
again for the first time in the country in
August 2017
• Expand the ‘Prima Plus’ channel
network from the current 41
showrooms to 100 showrooms by
March 2019.
CAPACITY:
25.40 MSM
SKUS:
1,800
SIZES:
15
PRICE RANGE:
RS. 225 – 650
PER SQM
CONTRIBUTION TO
TOPLINE:
37%
DEVELOPED
AND LAUNCHED
MORE THAN
100+ DESIGNS
WITHIN THE
EXISTING
PRODUCT
RANGES
2014-15
2015-16
2016-17
29.89
31.31
32.14
Sales volume
(MSM)
2014-15
2015-16
2016-17
959.93
1002.74
1062.20
Sales value
(Rs. crore)
022