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OVERVIEW
From humble beginnings as an
importer of glazed vitrified tiles
in 2007-08, the Company has
created a manufacturing capacity
of 16.10 MSM across its Gailpur
(Rajasthan) and Sikandrabad (UP)
facilities. The Company’s array of
products comprising around 800
SKUs in 12 sizes is marketed under
the ‘Eternity’ brand through an
entrenched network of dealers
targeting customers primarily in
metros and other urban locales.
THE EDGE
• Dominant player in the glazed
vitrified tiles segment in India
• Largest range in terms of designs
and sizes tiles
HIGHLIGHTS, 2016-17
• Converted the ceramic floor tile
manufacturing line at Sikandrabad
to manufacture large format glazed
vitrified tiles – enhancing the
capacity of this product category to
8.40 MSM per annum
• Commenced production of
large format tiles (120x120 cms,
120x180 cms and 29x180 cms) to
be marketed under the ‘Ultima’
brand
PRIORITIES, 2017-18
• Market large format tiles;
maximize value-addition
• Strengthening the dealer network
with an emphasis on Tier 1 cities
CAPACITY:
16.10 MSM
SKUS:
800
SIZES:
12
PRICE RANGE:
RS. 550–2,000
PER SQM
CONTRIBUTION TO
TOPLINE:
25%
DOMINANT
PLAYER IN
THE GLAZED
VITRIFIED TILES
SEGMENT IN
INDIA
GLAZED
VITRIFIED TILES
2014-15
2015-16
2016-17
8.41
10.67
12.65
Sales volume
(MSM)
2014-15
2015-16
2016-17
521.99
629.01
706.99
Sales value
(Rs. crore)
024