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POLISHED
VITRIFIED TILES
OVERVIEW
Kajaria Ceramics is a formidable
player in this product segment
with manufacturing facilities
in Malootana (Rajasthan) and
Morbi (Gujarat). The Company’s
five facilities manufacture more
than 70 SKUs in three sizes
marketed pan-India through
an extensive dealer network.
The increasing acceptance of
this tile variant as a preferred
flooring solution for the well-
heeled customer has enabled
this revenue vertical to grow
[]% CAGR in the last three
years.
THE EDGE
• Largest product basket in the
Industry
• Largest distribution network
in the polished vitrified tile
segment
HIGHLIGHTS, 2016-17
• Added new designs to its
large product basket aligned
to global trends and customer
aspirations
• Replaced the production
of Soluble Salts (commodity
products) with double-charge
tiles (high-value variants) in
certain manufacturing facilities.
• Categorised dealers based
on their performance and
incentivised them for upward
mobility.
PRIORITIES, 2017-18
• Increase the proportion of
high-value tiles within the sales
mix
• Introduce 1st time in India
new size in Double Charge :
60x120 cm
• Introduce for the 1st time
in India PVT products in size
30x60 and 40x80 for wall
application – a move which will
facilitate in expanding growing
opportunities
• Enhance size of product
portfolio from 74 to approx.
300 SKUs
• Strengthen capacity
utilization at all facilities by
switching product type and
size in line with customer
preferences
CAPACITY:
27.40 MSM
SKUS:
74
SIZES:
3
PRICE RANGE:
RS. 500–1500
PER SQM
CONTRIBUTION TO
TOPLINE:
33%
ADDED NEW
DESIGNS TO ITS
LARGE PRODUCT
BASKET ALIGNED
TO GLOBAL
TRENDS AND
CUSTOMER
ASPIRATIONS
2014-15
2015-16
2016-17
20.37
22.36
22.95
Sales volume
(MSM)
2014-15
2015-16
2016-17
885.90
974.64
947.41
Sales value
(Rs. crore)
023
ANNUAL
REPORT
20
16-17
KAJARIA
CERAMICS
CORPORATE
OVERVIEW
MANAGEMENT
REPORTS
FINANCIAL
STATEMENTS