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Mitigation:

The need for housing and

the aspiration for better housing is an

aspiration for every Indian which is

growing faster than ever before. This is

owing to increasing earning propensity

and hence disposable income in the

hands of the individual. This results in

new and replacement demand for tiles. In

addition, Government impetus to housing

through investment inducing policies,

reducing interest rates for housing loans,

upward mobility aspiration of the Indian

youth and increasing nuclearisation is

expected to catalyse demand for housing

going forward. According to the White

Paper - Indian Housing Industry – by

research and consultancy firm RNCOS,

the shortage of urban housing across the

country could increase to an estimated

3.41 crore units by 2022, mainly on the

back of a demand-supply gap and rising

levels of income among the working class

seeking to purchase houses. As a result,

the management is confident of attaining

the historical growth momentum over the

coming years.

Mitigation:

To meet the emerging

demand, the Company is adding

3.5 MSM ceramic wall and floor tile

manufacturing capacity at its Gailpur

unit. It is also putting up a 5 MSM GVT

manufacturing unit through its joint

venture partner Floera Ceramic Pvt Ltd in

South India which is expected to come

on stream in the second half of FY19.

In keeping with the Company’s target

of reaching 100 MSM capacity by 2020

(68.90 MSM as on March 31, 2017),

the Company will undertake further

Greenfield, brownfield and inorganic

initiatives over the next few years to

scale up its multi-region manufacturing

capability.

Is there enough opportunity to go back to the historical

double digit growth?

Does the Company have capacity to meet demand

expectations over the coming years?

GROWTH RISK

COMPETITION RISK

030