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WE BELIEVE THAT

WHEN WE ALIGN OUR

STRATEGY WITH NATIONAL

PRIORITIES, GROWTH IS A

NATURAL COROLLARY.”

The subdued environment prevailing

in the real estate sector continued

to dampen demand for building

products – and the tile sector was

no exception to this reality.

The Government’s demonetization initiative (November, 2016)

dealt a severe body-blow to anyway stuttering tile demand. Against

this backdrop, we grew business, profits and profitability, which

in our opinion is a significant achievement of the entire Kajaria

team. Although our growth was lower than our historical average,

the excitement at Kajaria is palpable for we stand at the cusp of

unprecedented opportunities arising from Government reforms.

Goods and Services tax (GST):

The single biggest driver of

a change in our sectoral and corporate realities is the introduction

of the Goods & Services Tax. This is the most important financial

policy following India’s Independence. From a reality where India is

30 partitioned states, the GST will immediately graduate the country

into one large seamless market place. We have no doubt that this

Kajaria Ceramics

initiated

important

measures in 2016-

17 to strengthen

its competitive

advantage.

WE AIM TO

REACH 100 MSM

TILES CAPACITY

BY 2020.

KAJARIA CERAMICS LIMITED.

010