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SO WHEN INDIA PREPARES TO
CREATE THE LARGEST SPACE
INCREMENT IN ITS EXISTENCE
(USABLE AND LIVABLE), THE
INFERENCE:
MORE TILES WILL BE
CONSUMED THAN EVER.
MORE FASHIONABLE TILES.
MORE LARGE TILES. MORE
NICHE TILES. MORE SPECIALLY-
TREATED TILES.
THE GAME WILL GRAVITATE
TO PLAYERS WITH THE WIDEST
TILE VARIETY. PLAYERS WITH
SOMETHING TO MATCH EVERY
PREFERENCE. PLAYERS WHO
SPOIL CUSTOMERS FOR CHOICE.
AT KAJARIA, WE ARE MAKING A
QUIET PROMISE: WE WILL MAKE
TILE SELECTION INCREASINGLY
CHALLENGING THROUGH THE
ABILITY TO PERMUTE ACROSS
SIZES, COLOURS, TEXTURES AND
FINISHES ON THE ONE HAND
AND WIDENING APPLICATIONS
ON THE OTHER.
Designs:
We launched more than 500
designs across existing product verticals
(ceramic wall and floor tiles, polished and
glazed vitrified tiles).
Sizes:
We launched new large-format
tiles across product verticals (120x180
cms, 120x120 cms, 120x80 cms, 80x80
cms) to address discerning aspirations
even as we continued to manufacture
smaller tiles to cater to the large mass
requirements.
Basket completion:
We ensured that
each offering within each product vertical
was aligned with the latest trends; our
goal is to ensure that we have a tile that
matches with the aspiration of every
Indian.
Application:
We adapted Polished
Vitrified tiles used in floor applications
around a wall application (‘Signature’
brand).
The result:
Kajaria has a product for
every application, every customer and
every aspiration.
Widening opportunities.
Ceramic
floor tile
(80x80 cms)
launched for
the first time
in India
Polished
vitrified tile
(60x120 cms
double charge)
launched for
the first time in
India
Glazed vitrified
tile (120x180
cms)- the
largest ever
made in India
- launched for
the first time
Pioneering efforts
007
ANNUAL
REPORT
20
16-17
KAJARIA
CERAMICS
CORPORATE
OVERVIEW
MANAGEMENT
REPORTS
FINANCIAL
STATEMENTS