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AT KAJARIA,
VALUE-ENHANCEMENT IS
AN OVER-RIDING BUSINESS
PRIORITY
Kajaria’s value proposition to its dealers
CHOICE
The product basket
addition and
replenishment facilitates
in catering to needs of
every Indian across the
societal pyramid
The Company’s focus
on periodically renewing
product display,
refurbishing the look of
the store and pan-India
advertisement generates
footfalls
AWARENESS
The Company
periodically takes its
dealers to international
tile exhibitions to
introduce them to
global trends and
products
KNOWLEDGE
The Company provides
training to the sales
staff of its dealers and
masons on product
attributes and soft skills
essential for customer
interaction
TRAINING
DEALER
BASE
INCREASED
750 in FY12 to
1100 in FY17
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